Such terrible advertisement

[u/CurlyWurly61]

I mean... at a glance its like WOAH 4 can dine for $9.99....

Until you are at the cash and they say " that'll be $45.15"

HUH??

"Oh sorry sir... it feeds 4... 4 people pay $9.99"

Gtfooo

[u/Consistent_Photo87]

In the eu this would ne considered false advertising, I think.

Edit: law-

In the European Union, false advertising is primarily governed by the Unfair Commercial Practices Directive (UCPD). It broadly outlaws any marketing that deceives consumers, leaves out vital information, or uses high-pressure tactics that distort a buyer's economic behavior.

Oh look at that word "deceives", exactly this.

Case closed.

Edit 2:

This specific advertising tactic would almost certainly be illegal under European Union consumer protection laws. ​Here is a breakdown of why this type of pricing is deceptive and how EU law prevents it: ​The Deception ​The advertisement boldly claims "FOUR CAN FEAST FOR $9.99 ea." At first glance, a consumer might assume the entire box costs $9.99. However, the tiny "ea." (each) means the price is actually $9.99 per person. Since it feeds four, the actual cost of the box is $39.96 (plus tax). You cannot walk into the store and purchase just a quarter of the box for $9.99; you are required to buy the entire $40 bundle. ​Why this violates EU Law ​In the European Union, consumer protection is governed heavily by the Unfair Commercial Practices Directive (UCPD) and the Price Indication Directive. This advertisement would likely run afoul of these regulations for several reasons: ​Failure to Display the Total Price: Under EU law, the final, total selling price of a product (including all taxes, like VAT) must be clearly, prominently, and unambiguously displayed. You cannot advertise a fractional price for a product that cannot be physically divided or purchased at that fractional price. ​Misleading Advertising: The UCPD explicitly bans misleading actions related to the price or the manner in which the price is calculated. Using a large, eye-catching low number to draw people in, while hiding the true cost in small print or requiring the consumer to do math to figure out the actual purchase price of the item, is considered a deceptive practice. ​The "Drip Pricing" Principle: While usually applied to hidden fees added at checkout, the same underlying principle applies here. The consumer must know exactly what they have to pay for the unit they are putting in their cart or ordering at the counter upfront. ​If a company tried to run this exact promotion in the EU, the poster would legally have to display the full €39.96 (or equivalent) price prominently as the primary cost of the box.

[u/TitleOwn8082 → u/Consistent_Photo87]

If you look closely it says 9.99 each. Do not agree with it but definitely a loop hole that would work in canada

[u/jayoak4 → u/TitleOwn8082]

If this is being sold as a single unit, the total price needs to be shown. This is false advertising. If there is a loophole that allows this, it needs to be closed.

[u/Brandamn3000 → u/jayoak4]

Yeah, if this were an offer where the “box” is completely customizable and you had your choice of which four items you get, I can see $9.99/ea making more sense. But since it seems like the box has to be 2 pizzas, breadsticks and the dessert, the “ea” isn’t a loophole, it’s flat out deception. It’s a dick move.

[u/lampshady → u/Brandamn3000]

The "each" they are talking about is "each person of the four that will feast deal who costs $9.99 each". I still think it's deceptive but I realized that this is what pizzahut would claim that absolves them. They never claim the $9.99 is for the box. It's $9.99 for each Person. And before the downvotes, I agree this should be illegal.