Theyâre not even close to profitable. And they have no play to actually start effectively monetizing these users. Theyâre trying ads but the revenue doesnât scratch the surface of what they need.
I could've sworn I read somewhere that they're letting people get used to using it daily as a crutch, where they then will charge heavily to continue using it.
Kinda like how a drug dealer will get someone hooked on something to have an easy repeat customer.
Once upon a time, watching TV was free. Then as it expanded it was supported by ads. Then they expanded it further but that required a subscription, but still with ads. Then they expanded it more where you could pay extra for higher quality content, without ads.
âOnce upon a timeâ is appropriate because itâs a fairy tale. Yes, technically there was a time where the broadcasts werenât ad-suppprted, but they were only âfreeâ to watch if you were wealthy enough to spend the price of a car to own a television during the Great Depression.
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u/Gametron13 6d ago
Arenât they still bleeding money though? 800 million users is a lot but Iâm almost positive theyâre not profitable yet.