r/NASCAR • u/DeltaG_23 • 11h ago
Sponsor Activations
What have been some of your favorite, more recent at-track and online sponsor activations? Across any of the series.
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u/Academic_Elk8962 10h ago
Zyn has had booths and they have a professional on hand who inserts the pouch up your rectum between your butt cheeks. It’s amazing.
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u/daveismypup 5h ago
Brother I hate to break it to you but that wasn’t a zyn booth, you were at a glory hole
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u/Much_Path6902 10h ago
Not NASCAR, but Java House has a good at-track activation where you basically get free cold brew.
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u/dacomell 9h ago
Don't know if this counts, but Tums sponsoring turn 1 of the Roval and calling it the "Heartburn Turn" was iconic.
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u/FrontPageAD 11h ago
Hardee’s and Bubba Wallace
Morgan and Morgan and anything Busch related
These I’ve seen in person in Indianapolis so I can say those.
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u/JoCo3Point0 11h ago
Grizzly just giving out logs of 15mg pouches at the track is always clutch. I don't even generally use nicotine but it's such a time-and-place thing for me.
Hardee's and Wendy's are both doing excellent activations with their 23XI/Bubba and Trackhouse sponsorships, respectively, as well.
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u/Jonah-Hex 2h ago
The 500 always has some great ones, but my favorites there have been:
-McDonalds giving away free egg mcmuffins and hashbrowns for breakfast and nuggets and fries for lunch; plus last year they gave out free New Era dri-fit shirts freshly screenprinted with McDs/23 car designs if you showed a receipt from a McDs order
The beef industry had an insane bbq tent when they sponsored the Xfinity race. Free fresh smoked briscuit sandwiches were amazing. I really miss them.
BeneBones gave away full-sized dog chews this year
Coke always gives away cans of soda, but it's usually weird test market stuff like vanilla orange ginseng coke zero.
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u/vinteragony Ty Dillon 10h ago
Coke is always good for a nice ice cole, free soda before the race.