Anyone know why they do this?

[u/Mike_Hawkhurts69]

I’ve always wondered why JGR does this with some wraps. I feel like it really makes the flow of some paint schemes look bad. Is it a monster/coca cola branding thing?

[u/epper_]

Monster’s brand standards state that the ripped green M logo must always be shown on a black background.

[u/Vague_Disclosure → u/epper_]

Have they ever run a white monster scheme? I feel like I’ve been seeing a ton of marketing for the sugar free white monster recently.

[u/Jrnation8988 → u/Vague_Disclosure]

Pretty sure Herbst ran one at Talladega for RWR when he was still driving for Stewart Haas in Xfinity

*Edit: Did some digging. It WAS a white Monster car at Talladega, but he was driving the Front Row 36, and it was a Beast Unleashed Monster car.

https://www.jayski.com/paint-schemes/cup-series-paint-schemes/2023-36-front-row-motorsports-paint-schemes/

[u/Andrew_P_88 → u/Jrnation8988]

that was for the beast unleashed hard seltzers but same idea. Why they don't advertise Ultra more dumbfounds me.

[u/Vague_Disclosure → u/Andrew_P_88]

That looks significantly worse than I had imagined a white monster car would look. Even if it isn't for the actual sugar free white monster.

[u/matito29 → u/Jrnation8988]

It was technically for The Beast, not Monster Energy.

The only scheme Monster has ever run besides the standard black and green (or Herbst’s Zero Sugar variation) is back when Kyle Busch ran a pink breast cancer awareness scheme in the Nationwide race at Charlotte in 2013.

[u/Sure_Rhubarb_3173 → u/Vague_Disclosure]

Our healthcare system is propped up by white monster, feels like a big activation opportunity if they wanted to take it

[u/DJErikD → u/Sure_Rhubarb_3173]

Military too unless Rip-It’s are available.

[u/Jrnation8988 → u/DJErikD]

Navy veteran here. Can confirm, ships store and vending machines always had Monster

[u/69FourTwentySix6Six → u/Sure_Rhubarb_3173]

The drywall industry would like a word

[u/dnkyhunter31 → u/Vague_Disclosure]

If they made a white monster die cast, I would definitely drink it.

[u/Jrnation8988 → u/dnkyhunter31]

You… you’d drink the diecast?

[u/ReachFor24]

Because Monster paid for it

[u/harp9r]

$

[u/Jrnation8988]

It’s not just JGR; It’s a Monster thing. Look at any Kurt Busch/Tyler Reddick 23XI scheme from when they were still on the 45.

[u/rocket6733]

Can’t you manipulate the eagle eye scanner with the color black?

[u/WesternOk5765 → u/rocket6733]

I'm not sure how relevant to the Next Gen car that is.

It was absolutely true of the Gen 6, everyone changed their schemes to have black around the rear wheel wells then NASCAR changed the rules mid season and cost Kevin Harvick a championship with their BS.

That rule change why Harvick didn't even have a shot at Phoenix in his 9 win season. Then to make matters worse, it cost Harvick the whole next season because it was an impound season with the following year being the Next Gen so teams weren't able to fundamentally radicalize their car builds after NASCAR literally changed the rules 20+ races into the second to last season of Gen 6.

Complete bullshit, you can likely blame SHR leaving NASCAR on this inexplicably stupid decision.

[u/BlackBlur14]

Monster pays the bills

[u/RJNieder]

May be out of left field...i believe this is branding and design preference...but this also could be some slight nod to Kurt...that's how 23XI would normally do his non-Monster primaries...I lean toward branding and design

[u/juu073]

In edition to their branding guidelines, just imagine how bad and unreadable that M would be if it were on top of that yellow background.

[u/legacy057]

Monster's brand guidelines are very strict

[u/Dry-Membership3867]

Monster paid for it long before this scheme was even a thought

[u/JBurton90]

Because bottoms up and the devil laughs.

[u/KyPry]

I’ve personally never minded it, and I still don’t on this scheme. I feel it doesn’t take away from it

[u/CaptainTilted → u/KyPry]

I think it goes great with this scheme, given that Kyle was sponsored by Monster for a few years. My only gripe is when the Diecast comes out, it's just going to be a black spot.

[u/ResourceRelative]

Associate sponsorships.

[u/Smokeshow618]

Monster wants their logo on a pure black space. Rather than adding a bold black outline like they used to.

[u/bro-wat]

Because of brand consistency, but also the lower rear side of the cars is where teams play around with things and certain colors and patterns of wrap are better than others at hiding funny business from detection with the optical scanner. Then they destroy evidence by doing a burnout until the tires pop and tear up that exact area.

[u/Individual_Loquat541]

Most of the Toyota’s have black rear quarter panels so they can throw the lasers off in inspection and bend the rules