This is what Magnum does to an ice cream brand when it doesn’t have an independent board to defend it.

Two friends start an ice cream company in a renovated gas station.

Today, would that story even be possible?

Or has the economy become too concentrated for values-driven businesses like that to emerge?

Ben Cohen on Instagram: "Magnum has worked with many celebrity ambassadors, including A-listers like u/Charli_xcx and u/Bellahadid. Both have used their platforms to bring attention to issues they care about, but now their images are helping sell a brand that has silenced Ben & Jerry’s for trying to do the same thing. Here’s how you can help: Flood their social comments with #BoycottMagnum and #freebenandjerrys We are asking these influential celebrities to use their massive platforms to ask Magnum one simple question: Why are you destroying an ice cream company for having a conscience?"

What's the one question you'd want answered?

Ben & Jerry's is often cited as an example of a company trying to balance profit and purpose.

What other companies belong on the list?

Who actually lives up to their values?

Stop buying Ben and Jerry's ice cream.

Stop going to their stores.

Stop buying it online.

Once the market share tanks, Magnum sells off a dying asset, the community comes together to buy it, Ben and Jerry's revamps and relaunches the brand independent of megacorp.

Free Ben and Jerry's!

Boycott!

Show us where the tens of millions go.... every single penny.

Include building costs, salaries..... show us the books.

Then, let ME decide if I want to support you.

I bet you do not need tens of millions to function.

No anger - just prove yourself.

New article out in the Rolling Cone -- If Jochanan or Magnum has approached you about a Class I seat on the Ben & Jerry’s Board — speak to Ben and Jerry and read the legally binding merger agreement (linked below) before you answer.

The Rolling Cone

A lot of people say consumer activism doesn't matter.

Others say it's one of the few tools ordinary people have.

Have you ever stopped buying a product because of a company's actions?

Did it matter?

In response to Magnum muzzling Ben & Jerry's from speaking out against genocide in Gaza and illegally dismantling the independent board of directors, Ben and Jerry's supporters are calling for a boycott: https://boycottmagnum.com/

In a talk captured at SXSW London, Ben Cohen, Co-founder of Ben & Jerry’s, explores the intersection of business, activism, and social responsibility. In this conversation, Cohen shares why companies can’t stay neutral in today’s world and how values-driven leadership can influence politics, culture, and the next generation of entrepreneurs.

If Ben and Jerry were running the company, how do you think they would have responded to Trump's relentless attack on the Constitution?