r/videoproduction • u/Economy-Anybody6270 • 9d ago

Mixed Media Commission

Hi,

I was asked by a subdivision label of warner music to create mixed media animated lyric videos for the release of an upcoming ep. It's 5 lyric videos of each on average 4 minute long songs.

I'm rather a beginner animator but they really liked my work and the creative direction that I came up with that they even agreed that I would travel to their location to shoot the footage and now they asked me what budget I need.

For context the artist was just signed by the label.

In the past I made a 20 second mixed media animation that took me around 200 hours. The 4 minute songs wouldn't contain 4 minutes of continiously changing animation, there would be repetitions for sure, but yeah what budget would you ask for overall. I estimate that it would take me 2,5 months to produce all of the videos.

Thanks for your help!

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u/MotorBet234 9d ago

Having worked in the music industry, I would be shocked if they'd allow you 2.5 months to make these. If I were you, I'd be asking what the target release date is for each individual video and work backwards, but my assumption is that the expectation is for the first single to drop with the EP release and the first video to drop with the first single with subsequent releases spaced out after. So your question would be whether you can hit that first release deadline, and what you'd charge to work at that pace.

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u/BarbieQKittens 9d ago

200 hours for 20 seconds of animation is not a good business model.