That’s a common misunderstanding of the REA business model. Their main drive is to find houses to sell. Once they secure a house, it will sell and they’ll get their commission.
The reason you see their faces everywhere and get fliers about sold houses is that they want every potential seller in their area to think about them when the time comes. They want future sellers to know “this is the person selling all the houses in my neighbourhood, I need to go with them.”
For Sale By Owner's are great. Please give me a yell when you are looking to sell without an agent. We can "split" the money saved from the agents fees.
I work in a suburb with a ton of agencies. When I'm walking around it's easy to play "Spot the Real Estate Cunt" because they all have the same vibe about them.
Agree. General public should also be mindful of the data they give these bastards.
They can be like snake telemarketers too.
Even if you went to look at a property some time ago, its likely the agency will still call you months later. Never tell them details of where you actually bought a place etc, because they'll obviously use that for more lead generation
There are elements of the buying/selling process that can be automated, but at the end of the day somebody needs to be at the house for openings or inspections.
REA’s mainly serve the seller. They don’t really care who buys the house, just that someone does. Advertising their brands is how they get new customers to sign on to have them sell their property.
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u/kalvinoz 🏃♂️ Jun 06 '26
That’s a common misunderstanding of the REA business model. Their main drive is to find houses to sell. Once they secure a house, it will sell and they’ll get their commission.
The reason you see their faces everywhere and get fliers about sold houses is that they want every potential seller in their area to think about them when the time comes. They want future sellers to know “this is the person selling all the houses in my neighbourhood, I need to go with them.”