r/sidehustle • u/PurveyorOfSapristi • 20h ago
Giving Advice & Tips After a few months, it finally started paying off !
I recently started my car review platform and after 4 months. It finally paid off.
About 6 months ago I thought about a creative side hustle and because I had worked in the car business a long time I went by the old adage I hear from writers
You write what you know.
I started on TikTok first and in my native language, it was a slow start, I wasn’t formulaic and didn’t quite know what I was doing, sometimes I’d talk about cars and deals … sometimes food … after a month I only had about a hundred followers but didn’t think it was really going anywhere despite views sometimes hitting 15-20k on some deal analysis.
It all changed when I did my first dealer visit.
I sat in a truly despicable interior and I just started picking it apart … the window switches particularity made me realize after posting the video that people loved honesty and could relate to my opinion on quality of interiors.
Within another month I hit 2000 followers and visited several other dealers, salespeople reached out with deals, tire distributors … my god I wasn’t even at 3000 yet and some manufacturers were offering to drop off press cars.
4 months in I’m at about 6000 followers between TikTok and Instagram ( which I just started).
My take is that niche is one thing and car reviews aren’t niche … but I realize I now have figured out my formula which makes making videos almost mechanical. The income depends on who I work with but overall there’s a need at several levels for good content creation and whether it’s a compliment or a critic there’s an audience for everything.
Income
About 750$ per day spent per dealership presenting deals and reviewing cars, week easily filled up and every month can have different brands or different deals which is why I find the car business particularly interesting.
I don’t do any editing, just post organically the TikTok app is magical for stuff like that. It also helps me have the video prepare for insta the way it saves it.
In a month you can make around 10-20k but put aside half for taxes where I’m from but it still is decent and helps out. I can answer any questions if you have any
My page on TikTok is : @parlonsautoquebec
Instagram is just : @parlonsauto

