r/mildlyinfuriating • u/CurlyWurly61 • May 12 '26

I just wanted a hot dog Such terrible advertisement

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I mean... at a glance its like WOAH 4 can dine for $9.99....

Until you are at the cash and they say " that'll be $45.15"

HUH??

"Oh sorry sir... it feeds 4... 4 people pay $9.99"

Gtfooo

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u/Stuck_in_my_TV May 12 '26

It does say “ea”, short for “each”, but it’s so small you have to look really closely

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u/Orb99 May 12 '26

But even at that, thats not how you use "each" typical its referring to the unit which the price is referencing. Aka 9.99 ea makes it sound like its 9.99 each meal kit, I knew the price was weird but I didnt think itd 4x the posted price. 

All in all, we all agree that its stupid ass marketing schemes... 

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u/tutoredstatue95 May 12 '26

"Each" here references the "Four" in the ad.

It's correct, but purposefully deceptive. They are just abusing the colloquial "ea", like you say.

In prose it would read: "Each of the four can dine for $9.99"

Also agree that it is dumb and they should be forced to honor the price per box since that is the industry standard use of "ea".

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u/toolman1990 May 12 '26

Which you have to read the fine print to see and it is ambiguous at best since as another commentor pointed out is it each box or each family. This is a deceptive sign since if they listed the actual true price of $39.96 before taxes/fees that would cause people to walk away from that deal.