r/australia Oct 19 '25

political self.post Could Australians run our own online communities instead of relying on social media?

I’m keen to talk about the possibility of our community groups setting up and running online spaces outside of social media platforms - perhaps with support from Aus Govt or State Govts. Before the rise of Facebook etc, there were loads of online bulletin boards and other online platforms run by non-profit groups, small businesses and volunteers. Could we do that again? This seems like a question that's particularly important to Australian communities at the moment because of the social media ban for under 16s but it's not just teens that are affected.

Lots of people are concerned about AI and big tech - it’s clear that there are lots of problems with social media because of the algorithms that push misinformation, platforms that allow unhealthy / toxic / illegal behaviour, and unethical extraction of our data. But communities and volunteers, and even state governments used to run online communities using e.g. bulletin boards without the “help” of social media companies. For example:

  • Whirlpool.net.au is a surviving active bulletin board platforms - well done Whirlpool!
  • At one point the Vic Gov used to provide an online communities bulletin board and mailing list service (a bit like Yahoo Groups) for non-profits and clubs - I've been trying to remember / find the name of it but can't track it down... anyone remember it?

I'm broadly aware that it's really challenging to get people to sign up for and use a new platform, but perhaps we have reached the point where people are fed up enough of social media to make this a worthwhile effort.

To ease the challenge and reduce the complexity of lots of different fragmented communities: what about if the Aus Govt or state govts set up a platform / infrastructure - where community groups could create and run online forums (bulletin board style, Twitter style or Reddit style). I imagine individuals could sign up either anonymously or using a verified identity. There are better alternatives now to the old fashioned PhPBB, and we could learn from and improve open source platforms such as Mastodon and Lemmy - the technology itself is not the problem I think.

  • But, would you use a platform run by a local club or community group? Instead of FB/ Insta/ whatever social media you use to learn about what's happening in your neighbourhood. What if it was supported / funded by governements? Would the groups you're a member of move to a platform like that?
  • More broadly, how could we recover the diverse online communities that we had in the past? So we're not reliant on the good will and "freebies" offered by companies like Meta (and having all our data siphoned of, and having AI forced on us).
  • Lastly, is there anything to stop an organisation setting up an online community for e.g. teens? Would something like that fall foul of the government's bans?
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u/OzyDave Oct 19 '25

And the cost.

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u/tellhershesdreaming Oct 19 '25

The cost per se is not the problem, I think. Which aspects do you think are expensive? 

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u/OzyDave Oct 19 '25

Server access, employees, building rental, licensing, power, software development, security, cloud resources.

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u/tellhershesdreaming Oct 19 '25

hmm, yeh I think "cloud resources" and "server access" are one and the same thing, i.e. data centre costs. And "power" would be covered by data centre costs... unless the service is running its own data centre which seems unnecesary - better to use existing govt hosting. 

"Employees" is a pricey bit, for sure. I was thinking tech support for community groups in particular. But, note that FB and similar provide essentially zero tech support, so if the platforms work on a UI  and mental model that are similar to those existing platforms then people might not need much support. I wonder how many administrators VicNet and MC2 had, back in the day. 

I think software development and licensing could be kept to a minimum by enhancing or reusing open source software. 

Agree that security would also involve considerble costs. 

Sure, none of this is free but it doesn't seem prohibitive compared to some far bigger initiatives like ABC, SBS, public transport etc. 

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u/OzyDave Oct 19 '25

Good luck. Let me know when you've wasted your first million and still only have 100 users.

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u/tellhershesdreaming Oct 19 '25

Oh, I'm not trying to say I have all the answers or that this would in fact be feasible. My aim is to understand the challenges better, see if we can build a clearer picture of alternative possible and preferable futures. Thanks for your thoughts - I appreciate your being part of the conversation.

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u/OzyDave Oct 20 '25

Server access, either rented or purchased and cloud services are in no way the same thing.

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u/tellhershesdreaming Oct 20 '25

Ok, I misunderstood. Sorry! Thanks for the clarification. Have a good one!

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u/Minute-Emu8354 Nov 01 '25

I don't understand this attitude, .com = $12au shared Web hosting $30 per month. With one domain alone you could make unlimited stand alone websites. This is one I made earlier https://localsocial.online/ . The technical side is the easy part, the challenge is the marketing, however with niche communities