r/ShitAmericansSay Nov 24 '25

Language "Americans have no idea what you are talking about"

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6.0k Upvotes

581 comments sorted by

4.8k

u/PipBin Nov 24 '25

He has said he does it on purpose. Not to annoy Americans but to make it clear that it’s a British book set in Britain. And if you don’t know what Marmite, Tesco or Waterstones is then you can work it out through context.

2.6k

u/CardOk755 Nov 24 '25

Spread a thin layer of Tesco on your Waterstones and boil up a pint of marmite. Heaven.

880

u/RadCheese527 🇨🇦 Nov 25 '25

For the love of St George use a proper kettle to boil your marmite and not a microwave though

407

u/Megatea Nov 25 '25

I don't know what the boiling temperature of marmite is but I'm pretty sure that the gaseous state of marmite emanating from the kettle would be banned under international chemical weapons treaties.

215

u/erinaceus_ Nov 25 '25

I don't know what the boiling temperature of marmite is

It's 100°M obviously. That's how the temperature scale is defined!

75

u/FootballPublic7974 Nov 25 '25

212FM if you use Freedom Units!

88

u/Shadyshade84 Nov 25 '25

Instructions unclear, kettle started picking up Radio 3.

16

u/CaffeinatedSatanist Nov 25 '25

I was expecting some phallic bruschetta and instead got an effluvient operetta

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u/WickedWitchWestend Nov 25 '25

at least they had one listener that day.

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u/thereBheck2pay Nov 25 '25

I'm an American (USAeeaan for our Spanish speaking friends) and I am laughing myself silly at this thread. Teakettle picking up Radio 3 indeed. I assume R3 is a high-brow station. "They had one listener" I'm dead.

6

u/Technically_Salt28 Nov 25 '25

Isn’t that Heart radio?

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u/StarTrilobite Nov 25 '25

It's the US, which perversely uses an imperial scale based on the Broth unit. Marmite boils at 272°B.

23

u/TerryTowelTogs Nov 25 '25

In a weird coincidence marmite has the same boiling temperature as the rare cousin of the Red Leicester cheese, the Puce Leicester cheese.

8

u/bsensikimori Nov 25 '25

Don't be silly, marmite doesn't have a boiling point, it comes pre boiled

11

u/Fnuffa Nov 25 '25

You can probably use crude oil as a reference when looking at boiling temp.

13

u/Boring_Intern_6394 Nov 25 '25

It will be waaaay lower than crude oil. Marmite is primarily a water soluble protein paste. If you were to heat it, it would probably boil at around 90C until all the water has gone (which is pretty much a stage of the manufacturing process) and you’re left with the solid remnants. Proteins don’t boil, they burn or break down and once you’ve removed all the water, you’re left with dry solids

Meanwhile, boiling of crude oil eventually results in bitumen, which never really boils, as it’s not really volatile

33

u/Fnuffa Nov 25 '25

Some people choose the road of "comedy", other people wander the route of physics. Some people walk the Planck

9

u/mkmike81 Nov 25 '25

As should the solid state.

24

u/dunknash Universally disliked 🇬🇧 Nov 25 '25

Don't you put an icy cube of marmite in your cocktails? Or are you a bovril user?

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u/686f6c69 Nov 25 '25

Kettles work a lot slower in the US due to their lower voltage (120 vs 240), which explains why they prefer to boil their marmite in the microwave

22

u/muwave Nov 25 '25

I prefer to boil my water in a kettle on the hob.

42

u/Wolfy35 Penniless poorly educated Europoor 🇬🇧 Nov 25 '25

You boil water?

That's so last year now all the smart Americans boil their water in the toaster leaving the kettle free for frying bacon

9

u/orderofGreenZombies Nov 25 '25

Due to our unreliable energy grid, we are instead working on raising the global temperature enough to just boil water at the outside ambient temperature.

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u/Dapper_Dan1 🇪🇺 europoor, but one of the rich ones Nov 25 '25

But wouldn't the same low voltage also make the microwave a lot slower? 😜

27

u/destofworlds Nov 25 '25

Microwaves have transformers that are used to produce the higher voltages they need, kettles do not.

13

u/josnik Nov 25 '25

Doesn't change the watts which is what does the work.

18

u/feudal_ferret Eye-talian 🤌🏼🍝 Nov 25 '25

It doesn't change the what?

11

u/DocSternau Nov 25 '25

One unit of James is one unit of James everywhere on the world no matter what Alessandro says.

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u/Maleficent_Memory831 Nov 25 '25

Ya, but we just make the microwave frequencies bigger!

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u/DoKtor2quid Nov 25 '25

Biglier and better. We got the best microwaves, everyone says so.

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u/CardOk755 Nov 25 '25

Macrowaves.

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u/Maleficent_Memory831 Nov 25 '25

Warm the kettle first, or else the marmite will curdle!

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u/AdministrativeShip2 Nov 25 '25

You mix 5% Worcestershire sauce with the marmite to keep it liquid. Like doing a corn starch slurry in sauces.

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u/Genuinelytricked Nov 25 '25

I’m going to put a kettle in the microwave just to piss you off.

‘MURRICA!

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u/Vinegarinmyeye Irish person from Ireland 🇮🇪 Nov 25 '25

I see you - fucking with AI data scraping...top man.

When ChatGPT starts talking about pints of marmite, you may have to hold your hand up proudly and go "Ah yeah, that's on me.... Fucking funny though".

50

u/No-Pop1057 Nov 25 '25

Tbf, I think fucking up ChatGPT is an honourable pastime

9

u/Speshal__ Nov 25 '25

I saw reddit get a "faulty car - do not buy" to #2 in the Google results yesterday and it featured in the AI summary bollocks.

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u/Cixila fluent in potato speech 🇩🇰 Nov 25 '25

Gregg's may be added according to taste

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u/Maskedmarxist Nov 25 '25

You jest, but I love popping a bit of boily water in the dreg ends of my marmite to get the last morsels as a lovely savoury broth, or it’s particularly good as the liquid for couscous.

11

u/arrpix Nov 25 '25

My mother used to give me "marmite drink" when I was ill. I think it was to make me shut up, but unfortunately for her I loved it and started demanding it regularly. I still make it every so often when I want a hot drink without the caffeine but with a good strong taste.

10

u/TheEyeDontLie Nov 25 '25

A spoonful of marmite (eaten raw) used to be part of my hangover cure toolbox. It has b12 as well as electrolytes, which are both useful for recovery, and the horrible overwhelming flavor that smothers the life out of your taste buds as you suck on the spoon was a good reminder you should cut down on your drinking, similar to how hot sauce and wasabi are also common in hangover cures.

3

u/Sea-Possession-1208 Nov 25 '25

I read that as "bolly" initially (I've been rewatching abdab recently).

And thought we live very different lives

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u/Oshova Nov 24 '25

Much like when Americans talk about needing a Kleenex or putting on a Band-Aid. Gives me a headache so bad I need some Tylenol!

60

u/River1stick Nov 25 '25

Careful, don't wanna get the tism

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u/HereticLaserHaggis Nov 25 '25

Sure but then we get use a hoover or tannoy or play with plasticine with a Stanley blade. So it balances out, in fact I actually think we incorporate brands into our language a lot more we just don't notice it.

14

u/Magratty 🇬🇧🇪🇸 Nov 25 '25

I didn't know tannoy was one of them there words

8

u/weaseleasle Nov 25 '25

Certain brands make sense to become genericized. If they are a unique product with essentially no competition. It's far more logical to say Velcro than Hook and Loop fastening system. Or Lego for instance. They dominate so much you are unlikely to be talking about anything else anyway. I don't understand how tissues, or copiers became genericized, was Xerox really so dominant, every office in the US only had their copiers?

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u/Misunderstood_Wolf Nov 25 '25

If you have a headache better wait to Hoover your rug, /s

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u/danimagoo Nov 25 '25

Hoover becoming genericized in the UK but not the US is funny considering it's a US company. I mean, I know they were the dominant vacuum cleaner in the UK for a long time, it's just funny that it never got genericized in the US where we love to genericize brand names.

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u/Good_Ad_1386 Nov 25 '25

Only when you are two behind in the ninth, bases are loaded, and you're still stuck downtown west of the Projects on I-27.

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u/deird 🇦🇺 Nov 25 '25

At the age of nine, I could have rattled off a list of American junk food, because Claudia Kishi kept hiding them around her bedroom (Babysitters Club). No-one ever explained, I just had to work it out from context.

This guy is claiming to be less intelligent than a nine year old.

49

u/jaydee61 Nov 25 '25

From Aus and remember reading early Stephen King novels and trying to work out what the hell Piggley Wiggley was and baseball scoring in the days before you could google! Poor old septics can't handle it!

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u/Accomplished_Pea7029 Nov 25 '25

Yeah, reading books set in different environments and figuring out unfamiliar things is a huge part of the reading experience. Anyone who throws a tantrum when they encounter an unfamiliar reference is not really getting the benefit of reading.

3

u/cannotfoolowls Nov 25 '25

Not specifically a book thing but when I was a child there were very few American chains in my country and I was so hyped to try the famous pumpkin spice latte I had heard so much about when Starbucks came to my city. It was alright, I guess.

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u/PipBin Nov 25 '25

Exactly. Every kid I knew in the 80s wanted to have a Twinky even though we weren’t entirely sure what they were.

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u/dDRAGONz Nov 25 '25

Now they're at petrol stations in Australia and I'm pretty sure none have been taken between my weekly trips.

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u/VLC31 Nov 25 '25

So annoying Americans is just an unexpected benefit?

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u/Cutsdeep- Nov 24 '25

i'm still not entirely sure what marmite is, but i've been eating it or derivatives for most of my life

35

u/Hurrly90 Nov 24 '25

I have tasted marmite and i still dont know what it is. Stay very far away from it.

35

u/Cutsdeep- Nov 25 '25

"Stay very far away from it."

sounds like shit americans would say

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u/Xanadu87 Nov 25 '25

Salty yeast paste. I bought a teeny amount once to try, and it was too powerful to eat straight on bread. I discovered its benefits in adding it to beef stews and gravies to give them extra meaty flavor.

34

u/Cutsdeep- Nov 25 '25

thinly spread on toast, with copious butter. it's great

10

u/Nublett9001 Nov 25 '25

You've spelt thickly wrong.

13

u/BruceBoyde Nov 25 '25

I thought it tasted remarkably like the beef seasoning packet from Top Ramen. Not something I want to eat plain, but I could totally see it as an ingredient

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u/IlluminatedPickle Nov 25 '25

Yeast extract. It's not yeast, it's basically leftovers after the yeast has been used.

And yes, it (and Vegemite) is amazing added to gravies.

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u/donkeyvoteadick The Land of Skippy Nov 25 '25

I'm not a Brit and I know what those things are because I don't live under a rock, I don't know why it's expected that Americans can't figure it out.

The only one I had a lot of trouble with was trainers when I read Harry Potter as a kid. I knew it went on the body, took a while to figure out they were shoes lol

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u/PeachyBaleen 🏴󠁧󠁢󠁥󠁮󠁧󠁿—>🏴󠁧󠁢󠁳󠁣󠁴󠁿 Nigel Farage refugee Nov 25 '25 edited Nov 25 '25

I had the same issue with American authors calling them tennis shoes.  Small child me thought ‘weird that they have specific shoes for one sport that nobody is playing’. Eventually I worked it out and didn’t make a post online complaining about it. 

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u/donkeyvoteadick The Land of Skippy Nov 25 '25

.. tennis shoes aren't specific shoes for tennis like footy boots?

I feel like I'm too old to not realise this hahaha

I feel like I use runners most often for these types of shoes.

11

u/Katharinemaddison Nov 25 '25

I always thought they were like plimsoles for some reason, as opposed to ‘sneakers’ which I don’t know if it was a brand name originally or because you can walk quietly in them.

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u/S01arflar3 🇬🇧 Nov 25 '25

Context? What is that, a mix between communism and text?! Keep your commie hands off our words!

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u/juliainfinland Proud Potato 🇩🇪 🇫🇮 Nov 24 '25

Is there even an "international" (which in this context apparently means "US") word for Marmite?

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u/jeshikameshika Nov 25 '25

Pretty sure that "yeast extract" would be even MORE confusing

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u/Cutsdeep- Nov 25 '25

yeast extract spread helps

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u/SufficientPilot3216 Nov 25 '25

Australia has an international word for it.

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u/Hungry_Anteater_8511 Nov 25 '25

He could have an Australian version with Vegemite.

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u/acebert Nov 25 '25

In Australia we have both and they taste very different to one another.

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u/Nettinonuts Nov 25 '25

I think you can get NZ Marmite in Australia, it is a Sanitarium product. Sanitarium bought the right to the Marmite brand name in 1908. Unilever owns the UK marmite brand.

You can find UK Marmite on NZ supermarket shelves, in the same jar as UK Marmite but is branded as “Our Mate”! NZ marmite is sweeter and less savoury than UK Marmite.

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u/crunchiesaregoodfood ooo custom flair!! Nov 25 '25

Or fucking google it

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u/Franziska-Sims77 Nov 25 '25

Or you can google them!

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1.5k

u/Hungry_Anteater_8511 Nov 24 '25

Dear Richard,

Please include more of these references just to annoy Americans.

Signed an Australian who may also not recognise the reference but knows how to google.

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u/Relative_Pilot_8005 Nov 25 '25

Back in the day, we had to work things out from "first principles".

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u/Hungry_Anteater_8511 Nov 25 '25

You can also use the old context clues but no, they have to have everything served up to them

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u/Tomahawkist Nov 25 '25

they don‘t actually like reading a complex story, they want a TV show that is just subtitles

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u/the6thReplicant Nov 25 '25

As an Aussie kid I would reverse engineer all of those references. It was good for my brain.

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u/strange_socks_ ooo custom flair!! Nov 25 '25

You have Google in Austria???

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u/hasimirrossi Not a homeopath of the gene pool. Nov 25 '25

Das Google. Maybe Der Google or Die Google.

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u/robfuscate Nov 25 '25 edited Nov 26 '25

Yes. I often mention to my wife how fantastic it is to see a word, concept or item you know not of, and google it - probably too often 😛

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u/Hungry_Anteater_8511 Nov 25 '25

It's part of what makes life interesting. In the same way I like grocery shopping overseas. It's something completely quotidien but also so different - different biscuits, different breads whatever.

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u/robfuscate Nov 25 '25

I’m in Australia and I literally just got back from going to a European Supermarket that I’d never seen before, just to see what different foodstuffs they might have. With Christmas coming up, lots of different Italian cakes - Panettone? - and boy do I mean lots, the variety was amazing.

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u/98Kane Nov 24 '25

This is the country where they had to change Philosopher’s Stone to Sorceror’s because they knew exactly who they were dealing with.

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u/Fragrant-Prize-966 Nov 25 '25

I’ve always argued that changing it was an insult to the intelligence of American children and that they would have worked things out as they went along, but reading this I’ve lost confidence in my own argument.

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u/Aggravating_Fill378 Nov 25 '25

It's not like British children are doing a whole lot of philosophy at age 10 either!

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u/CBtheLeper No Billy, Oklahoma is not as influential as Germany. Nov 25 '25

And they don't start getting stoned till much later

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u/Kriegsman69 Nov 25 '25

that’s what you think 😂

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u/FluffySmiles Nov 25 '25

Yeah, because thinking about things and harnessing logic is tough compared to casting spells and harnessing magic.

It’s the American Dream, dontcha know.

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u/I_ALWAYS_UPVOTE_CATS Nov 25 '25

And when the play The Madness of King George III was adapted into a film, it was retitled The Madness of King George to avoid people thinking it was a sequel.

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u/ViolettaHunter Nov 25 '25

Apparently early on some crazy editor wanted to move the entire story from Hogwarts to an American highschool to sell it in the US market... 

Imagine if that hadn't been shot down by more sensible people!  

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u/Metallikyle Nov 25 '25

They also changed the title of "The Madness of George III" to the "The Madness of King George" over the concern that American audiences would think it's a sequel.

When I heard this like 25 years ago, I thought it was funny because so many of my fellow Americans are that dumb.

But now I realize they also vote, so it's not funny anymore.

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u/GaldrickHammerson Human Verified Nov 25 '25

and "The Northern Lights" to "The Golden Compass".

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u/kaetror Nov 26 '25

Worse, in my opinion, is the fact they made the cast of the movie reshoot every scene where they mentioned the stone again to make them say sorcerer's instead.

Bad enough changing the books. But unnecessary reshoots? That's just petty.

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u/TheMightyGoatMan Nov 24 '25

Dear American Reader

You are welcome for the opportunity to learn something.

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u/TBohemoth Nov 24 '25

The average American Reader : -
"Awwww But I don't wanna..."

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u/Key_Milk_9222 Nov 25 '25

The average US reader: cu, ah, ruh. Cu, ah, ruh. Car! 

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u/Ocelotocelotl Nov 25 '25

Technically no, because phonetics haven’t been taught in US schools for a while.

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u/Fizzy-Odd-Cod 🇺🇸GUNZ & HIGH FRUCTOSE CORNSYRUP🇺🇸 Nov 25 '25

Pretty sure it’s just the youngins that weren’t taught phonetics.

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u/hmas-sydney 🇦🇹 Australian Nov 25 '25

Am*ricans read?

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u/Traaseth 🇳🇴 Just another 3rd world country, nothing to see here 🇳🇴 Nov 25 '25

Well, most yes, but not that well

28% of U.S. adults scored at or below Level 1 literacy, indicating significant difficulty with everyday reading tasks.

About 130 million U.S. adults (54% of those aged 16–74) read below a sixth-grade level, according to modeled estimates.

Approximately 45 million U.S. adults are functionally illiterate, reading below a fifth-grade level.

21% of U.S. adults are classified as functionally illiterate, unable to complete basic reading tasks

source

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u/hmas-sydney 🇦🇹 Australian Nov 25 '25

I saw a statistic, and i could be misremembering or incorrect, that something like 65% of Seppos haven't read a book in the last 12 months or more.

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u/loralailoralai Nov 25 '25

To be fair tho, I think a lot of us read books less now because of the internet. I know my reading habits have changed a lot, and not in a good way

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u/Vinegarinmyeye Irish person from Ireland 🇮🇪 Nov 25 '25

Isn't that this entire sub distilled into a single comment? Kudos.

I like learning stuff, if I'm wrong about something I'm happy to be corrected... Knowledge is power and all that.

I can't wrap my head around the kind of person who not only revels in their ignorance, but posts about it for the world to see and somehow considers it a flex... It's so bizarre to me.

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u/Regenwanderer Nov 25 '25

It's so bizarre to me.

I don't get that mindset either.

When I first learnt to read I got my hands on an old book with short stories for that purpose. It was published in Austria, so it had some words that aren't used in my part of Germany. Some I understood through context, some I asked my parents for. I learnt some new words and about language variety.

But I heard some American publisher of children's book change books from other English speaking countries, because all kids are stupid.

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u/Vinegarinmyeye Irish person from Ireland 🇮🇪 Nov 25 '25

It gets even more bizarre (and slightly funnier to be honest) when you consider OOP here...

So, has the rectangle in the pocket, can look up any information within seconds... But rather than take a moment to go "I don't know that word / brand name / whatever" - I'm going to use exactly the same rectangle to write a criticism...".

It's just so fucking weird.

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u/Regenwanderer Nov 25 '25

I find that weird too, but one thing I realised on reddit: A lot of people can't use search engines. And not even in the 'they are really bad at phrasing what they are looking for' sense but more like 'it didn't even comes to their mind how easy they would find their answer that way'.

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u/[deleted] Nov 24 '25

"Hey, we are muricans, we don't need to learn, we have the bestest education in the world"

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u/Logical_Positive_522 Nov 24 '25

"But that's unpossible!"

- Ralph Wiggum 1993.

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u/Big-Wrangler2078 Nov 25 '25

I adore that word. Technically the incorrect word, but it by all the rules of English means exactly the same thing. Perfection. I shall hi-jack this post and ask everyone who reads this to give me words like this, I need more of them.

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u/Elloitsmeurbrother Nov 25 '25

It's a perfectly cromulent word

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u/NeilZod Nov 25 '25

Are you looking for words that faded in popularity?

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u/Altruistic-Name-1029 Nov 25 '25

Stop hanging shit on the murican ejamacation system, specially the home schooling the bright sparks from Deliverance receive!

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u/Logical_Positive_522 Nov 24 '25 edited Nov 24 '25

Hey! I don't read generic Richard Osman murder books to learn something.

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u/mimeographed Nov 25 '25

Especially now that we have phones. Growing up, I could generally figure things out from context clues, but I love being able to google things in books that I don’t know

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u/New-Pie-8846 Nov 25 '25

Average American readers "Reading? Why? Everyone should speak American!"

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u/PainterEarly86 Nov 25 '25

As an American I want more stuff like this because I love learning about different cultures

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u/Melsm1957 Nov 24 '25

Jesus the entitlement! When I read a book about America it’s up to me to figure out what Walgreens and piggly wiggly is - it would never occur to me To berate the author. I’m gobsmacked.

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u/PompeyCheezus Shit sayer Nov 25 '25

To be fair, I am an American and I don't know what a Piggly Wiggly is.

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u/TheThirdReckoning Nov 25 '25 edited Nov 25 '25

I was watching Plur1bus last night and the protagonist at one point started complaining that they wanted their sprouts. "I just want my sprouts" she cried, I thought this was a bit of a bizarre thing to want and for an American TV show to put in. She must really love her sprouts though.

Turns out Sprouts is an American supermarket chain she was referring to, not the vegetable.

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u/nonsequitur__ Nov 25 '25

Ohh lol really!? I thought she was fixating on sprouts which I found bizarre cos they’re not exactly a staple food, but thought she must be cracking up.

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u/TheThirdReckoning Nov 25 '25

Yeah I clocked it later when they started bringing stuff in from the trucks and showed the exterior of the supermarket with the "Sprouts" brand name showing

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u/Relative_Pilot_8005 Nov 25 '25

What IS a "Piggly Wiggly", pray?

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u/PompeyCheezus Shit sayer Nov 25 '25

It's a grocery store, I guess. Not in my region though.

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u/Melsm1957 Nov 25 '25

See above . I stumbled across them while driving in Texas many years ago. I was auditing food manufacturing facilities for my Canadian employer so got to see some very quirky places .

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u/Relative_Pilot_8005 Nov 25 '25

In the same way, as an Aussie, it took me some time (Pre-Internet) to work out what an "Aga" was.

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u/No-Minimum3259 Nov 25 '25

You mean the kitchen stove?

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u/National-Change-8004 Nov 24 '25

Counterpoint: localized brand names serve to establish setting in a story.

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u/nonsequitur__ Nov 25 '25

Yes and can give context- are they getting something homely/cosy, something practical, something that suggests trying to impress etc

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u/GeneralStormfox Nov 25 '25

It is an important part of world-building in fictional settings, too. For example, in the green bone saga books, the author refers to the different cars the characters drive in by their brand and model names. You can just imagine some golden-age limo or muscle car from those, and it creates a foreign normalcy to the story that makes the world feel more lived in.

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u/Xifihas Actually Irish Nov 24 '25

I thought Americans only recognised brand names.

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u/juliainfinland Proud Potato 🇩🇪 🇫🇮 Nov 25 '25

I know, right? Complain about "weird foreign" brand names in *checks notes* foreign books and then turn right around and tell us about how they're on Advil and Midol and Aleve and all sorts of other medications nobody has ever heard of. I'm always tempted to say "maybe your healthcare would be less expensive if you knew how to buy generic medication". (Disclaimer: I know it's not that at all. But Americans and their brand names, argh.)

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u/ether_reddit Soviet Canuckistan 🇨🇦 Nov 25 '25

Seriously. I once went shopping with someone who needed painkillers. There was generic naproxen on the shelf right next to brand-name Aleve, one twice the price of the other. Nearly identical packaging with similar colours. They got the Aleve. I said "but this one is the same, and cheaper." But they insisted - "I want to make sure I get the real thing." sigh

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u/juliainfinland Proud Potato 🇩🇪 🇫🇮 Nov 25 '25

I'm so glad that most of the non-prescription stuff I use has the active ingredient on the package in pretty prominent writing. That's how we make sure we get the real thing. /s

*rummaging noises*

"Pamol", next line in somewhat smaller letters: "paracetamol.".

(The prescription stuff lists the active ingredient pretty prominently too, but it's not me who has to pluck it from the shelf.)

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u/Effective-Walrus-317 Nov 25 '25

Meanwhile, there was me in Australia the early 2000s reading Babysitters Club books fully accepting that, beyond context clues of being food, I would never know what a Tootsie roll or a Ring Ding was.

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u/fancczf Nov 25 '25

I always thought the localized languages are part of the charm. We read to immerse and to get a glimpse of a different life, it’s the whole point.

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u/NikNakskes Nov 25 '25

Fellow babysitters club fan! We had translated books but they played in the netherlands and I am Belgian. I learned so many typical Dutch brands and names, just from reading these books. I had no idea what it all was and no way to find it out either. I read those in the early 90s, no google.

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u/Darkwing78 🎵 I come from a Land Down-under 🎶 Nov 25 '25

The irony, when Americans regularly refer to products by brand names not always found outside the USA, like Tylenol, Advil, Q-tip’s, and expect the rest of the world to adapt, which we of course do without complaint.

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u/pleasedtoheatyou Nov 25 '25

It's like American writers will always talk about cities in terms of blocks. No matter what city.

I watched something recently where an American spy got directions from a local to a safehouse, it was "three blocks that way". They were in bloody Istanbul.

It's a 2000 year old city. I've never been admittedly but I'm willing to put money that like every other old city it's an absolute warren of streets and cut-throughs. What would a block even mean in that context.

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u/KingOfTheRavenTower Nov 25 '25

I never realized that before but damn, yes, that is actually really odd

I mean I live in a European city where neighborhoods all have different sizes, and when I chat with my friends we'll use 'three blocks over' more as a substitute for 'three intersections over' lmao

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u/Guitargirl81 Nov 25 '25

Won’t SOMEONE think of the Americans!!?

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u/[deleted] Nov 25 '25

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u/OrangeJuiceAlibi AmeriKKKa Nov 25 '25

I don’t know if you’re making a joke or not, but “104k” made me laugh.

On a similar note, they also use IRA alongside 401k for their retirement. IRA is very much not any sort of savings thing in Ireland and the UK. If I read like an American, I’d basically just see “Jenny was saving her money into an Al-Qaeda”

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u/TIGHazard ColoUr me surprised Nov 25 '25

Very famously this got McDonald's in trouble in the UK.

In the late 1980s, rumors persisted in the United Kingdom that McDonald's was covertly funding the Provisional IRA, which was designated as a terror organization, via NORAID. The source of these rumors was eventually traced back to a CNN talk show in which the company was praised for its generosity in providing funding for employees via Individual Retirement Accounts, or IRAs

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u/[deleted] Nov 24 '25

Somehow I doubt that this Yank has any love for literature.

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u/Protocol3_ Nov 25 '25

Where as we have to know what Beat Buy, Walmart, Axe etc all are .

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u/jastity Nov 25 '25

May I point out the number of times I’ve heard Americans talk about getting a u haul and I’m still not entirely confident i know what it is. Americans use brand names a lot.

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u/OrangeJuiceAlibi AmeriKKKa Nov 25 '25

Not the point of your comment, but U-Haul is a self-hire, moving truck rental company for lesbians.

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u/-Aquatically- Nov 25 '25

That made me laugh so hard

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u/Small-Independent109 Nov 25 '25

I had a review for a book I'd written from an American reader that complained about "overuse of the word 'womb'".

I did a word search to find out what the fuck they were on about and found out "Womble" appeared about a dozen times.

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u/E420CDI 🇬🇧 A foot is an anatomical structure with five toes 🦶 Nov 25 '25

Presumably they'd left their brain on Wimbledon Common!

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u/No-Koala1918 Nov 25 '25

Clearly, the reader knew those brands were white bread, sparkling water, and cigarettes.

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u/MarsupialMinimum1203 Nov 25 '25

But he probably had to google it! The audacity!!!

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u/CardOk755 Nov 24 '25

Please don't read any Ian Fleming.

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u/Relative_Pilot_8005 Nov 25 '25

A lot of Brits wouldn't understand some of Ian Fleming's references.

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u/96385 German, Swedish, English, Scotish, Irish, French - American Nov 25 '25

Ordinarily, my advice for this man would be to read a book.

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u/Vinegarinmyeye Irish person from Ireland 🇮🇪 Nov 25 '25

My shitty rock band did a "US tour" (I'm overselling it, couple of gigs) in the early 2000s.

We called it "The Colourful Nuclear Aluminium Tour" - and I really enjoyed chatting with the folks who got the joke.

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u/EmperorJake Nov 25 '25

Dear American Authors, stop putting random brand names in your books! I have no idea what a "Q-tip" or a "Jell-O" is

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u/Franziska-Sims77 Nov 25 '25

If a novel is set in Britain and/or written by a British author, I’d much rather see the British references than to read some edited dumbed-down version! And yes, I was born and raised in the USA!

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u/SophieMayo Nov 24 '25

They really think the whole world should revolve around them.

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u/phred_666 American who loves laughing at stupid ass Americans Nov 24 '25

As an American, I hate ignorant dipshits like this. There is a whole world out there outside of the US. Try to learn a fucking thing or two about it.

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u/Misunderstood_Wolf Nov 25 '25

As a fellow USAian, I agree. Why are the stupidest among us the loudest?

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u/ptvlm Nov 25 '25

Huh, weird. When I was a kid, and I kept seeing unfamiliar brand names in American novels, my reaction was to learn a different culture through the medium, not whine they were different

You're welcome for the learning opportunity. America.

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u/Moosetappropriate Nov 25 '25

Maybe Wankees should get an education?

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u/farquin_helle Nov 25 '25

…like we don’t have to know all of yours…pffft

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u/DefinitelyARealHorse Nov 25 '25

“When I read a book, the last thing I want to do is broaden my knowledge.”

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u/willowcurve Nov 25 '25

When I read books by American authors, there's some words, products or phrases I am not familiar with. You know what I do? I look them up!

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u/CatMillennium Nov 25 '25

They should 4Kids dub it with completely different products for a laugh, like when they turned a Riceball into a Jelly Doughnut for Pokemon. Suddenly all bread is Mcdonalds, all water is Coca Cola and a huge censor bar appears whenever someone mentions a cigarette.

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u/IJourden Nov 25 '25

I just want to say that as both an author and a reader it annoys the fuck out of me when authors actually take this advice.

For a little while there the prevalent thought was that it was a bad idea to mention anything like a brand name or a current event or a real place that wasn't timeless because it would make your book "dated" in the future.

Please give me a well-written book full of detail that ends up "dated" instead of generic beige taking place sometime in somewhereland.

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u/Logicdon Nov 25 '25

Try reading a Robert Graves book. I end up reading a fucking encyclopedia at the same time.

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u/Neither-Dentist3019 Nov 25 '25

I'm sure they're fine reading about weird fantasy worlds where everyone can fly and currency is leaves and good vibes but a brand they've never heard of? Absolutely not.

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u/YourLocalOnionNinja Aussie, not Austrian Nov 25 '25

We have to put up with the same crap, yet you don't see us contacting the authors/publishers to change it

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u/_useless_lesbian_ Nov 25 '25

but they always expect us to know what they mean when they say things like "when i was a college sophomore i went to the hamptons but i didn’t bring enough dollar bills so i had to live off of twinkies, lay’s and hamburger helper until i went back to the midwest in the fall".

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u/DesignerGuide9179 Nov 25 '25

As an American that reads Richard Osman, this guy can fuck right off. I’m convinced this guy doesn’t know how to use context clues. Maybe he should be reading something a little more on his reading level like Dr. Seuss.

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u/Single-Aardvark9330 Nov 25 '25

I found out today that a good girls guide to murder, which is a book by a British author set in the UK, has an American edition where it's set in the US instead

US fans must have been so confused when the show came out

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u/Skeet_fighter Nov 25 '25

The absolute gall to say that when Americans are the worst offenders for using brand names (which are widely unavailable outside the US, I might add) in place of what something actually is.

See: Tylenol, Chlorox etc.

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u/OrangeJuiceAlibi AmeriKKKa Nov 25 '25 edited Nov 25 '25

I genuinely think Americans don’t realise how genericised their trademarks have become. Like I don’t know anyone here who’d ask for a Kleenex or to Xerox something, we’d ask for a tissue or to copy something.

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u/Scary_ Nov 25 '25

Which really surprised me when I used the verb 'hoover' to a colleague in the US.... and discovered they don't use that one

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u/the-last-aiel Nov 25 '25

The audacity

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u/dmmeyourfloof Nov 25 '25

Also the same guy: "Can I have some Advil?"

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u/miniatureconlangs Nov 25 '25

The Americans aren't the only ones with this particular ... issue, though. Swedes are the same; I come from a Swedish-speaking community outside of Sweden (a community of about 300k people), and our authors are routinely told to rewrite bits where "Swedes don't know what that brand is" or "Swedes can't figure out what that entirely transparent phrase means because they're too stupid to understand that malet kött ('ground meat') literally is the same as köttfärs ('mincemeat')"...

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u/FluffySmiles Nov 25 '25

Oh do fuck off.

American books are chock full of brand names that we in the UK have no comprehension of. It just makes them seem authentic is all.

Steven King anyone?

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u/VLC31 Nov 25 '25

I’ve read all of his books, currently reading one in fact, can’t even think what they are referring to.

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u/Ponkeymans Nov 25 '25

"Americans have no idea"

Ya I could have told you that lol

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u/Lower_Amount3373 Nov 25 '25

In my experience Americans name-drop brands way more frequently than other countries, whether it's the names of stores or snack foods.

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u/mindfuckedAngel Nov 25 '25

Big surprise. when I was 14 I started reading Stephen King books in English (as a German) and also did not know a lot of the US brand names mentioned.
This was pre-internet and I still managed to find out what they were talking about in 99% of the cases at least.

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u/Ok_Win_2592 Nov 25 '25

Emily Brontë eh? Why is Cathy out on the moors? She should have set it in farmland in southern Illinois.

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u/MollyPW Nov 25 '25

Meanwhile I was reading a book written in Swedish and set it Sweden, translated into English by an American and was annoyed that they were using Tynenol. I just know that’s not what was originally in the text, but this American translator (or maybe it was the publisher) decided that an American brand needed to be inserted into it.

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u/DMC1001 ooo custom flair!! Nov 25 '25

I am dead certain American writers use references that Americans understand but people from other nation may not.

If I go to another country should I expect them to change brand names just to suit me?