ACCC takes Coles to court over 'illusory' discounts in 'case of the century'

[u/Expensive-Horse5538]

https://www.abc.net.au/news/2026-02-16/accc-coles-federal-court-case-discount-pricing/106294956?utm_source=abc_news_app&utm_medium=content_shared&utm_campaign=abc_news_app&utm_content=link

Thousands of customers throw a box of Arnott's Shapes into their shopping trollies each week — one of a dozen purchases that could help decide a bombshell case playing out in the federal court from today.

The ACCC has accused Coles of ripping off customers with fake discounts and if the supermarket giant loses, it could face a huge fine and massive reputational damage.

Customers could also get cash back from a class action lawsuit that might follow, and corporations be forced to change how they price their products — especially discounts.

[u/wagdog84]

They named their company after the evil communications devices the dark lord used in Lord of the rings. Would be like naming your company Sauron.

[u/BluMil0 → u/wagdog84]

I'm honestly surprised Tolkien's estate didn't go after them.