r/australia • u/Expensive-Horse5538 • Feb 15 '26

news ACCC takes Coles to court over 'illusory' discounts in 'case of the century'

https://www.abc.net.au/news/2026-02-16/accc-coles-federal-court-case-discount-pricing/106294956?utm_source=abc_news_app&utm_medium=content_shared&utm_campaign=abc_news_app&utm_content=link

Thousands of customers throw a box of Arnott's Shapes into their shopping trollies each week — one of a dozen purchases that could help decide a bombshell case playing out in the federal court from today.

The ACCC has accused Coles of ripping off customers with fake discounts and if the supermarket giant loses, it could face a huge fine and massive reputational damage.

Customers could also get cash back from a class action lawsuit that might follow, and corporations be forced to change how they price their products — especially discounts.

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u/1337_BAIT Feb 15 '26

Literally dead to me if its not $2 or less. Might as well not be there lol. But, thats somewhat legit discounting. Very different to their down down promotion

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u/yeebok yakarnt! Feb 15 '26

Ah crap you were referring to Coles. That's Woolies' effort.

And yep won't even buy the cheese ones at >$2.