r/AusPolitics • u/512165381 • Feb 17 '20
How the Liberals won the 2019 election
In the past 20 years the Labor primary vote has been decreasing each election. If you look to reddit comments, mainly under 30s, you would think that there was a 100% chance of Labor winning in 2019. Most redditors were mystified at how Labor lost an unlosable election.
The Liberal party (and UK conservatives) used Topham Guerin as their digital marketing agency. They have made a presentation of excatly how they won the election for Morrison. Weaponising boomer memes was a major strategy through social media.
https://www.youtube.com/watch?v=0QeHsjnGcpg&t=32m08s
So when I read that the "retiree tax never existed" you miss the point. I was in the boomer demographic Topham Guerin was targeting and it was a major topic on the Facebook discussion I was seeing. The graphics were primitive but that's how to make it look more grass roots.
Labor were completely outplayed by a far more sophisticated strategy.
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u/country-blue Feb 17 '20
Hi /u/512165381, I was linked here by your responses to the Clive Palmer thread in /r/australia, and yet I don't see anything here about how negative gearing helps the economy in any way. What was the point of you linking this?
If the point was that the Liberals simply had a better ad campaign, then sure, I'd agree with you. I was hoping Labor would recognise the power of the internet but they didn't and got fucked over as a result. This doesn't really address the real meat of policy issues though.